Keep updated on the latest pharma industry topics and trends here! Learn how PEAK is delivering valuable content and executing on program excellence below.
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Insights & Trends About Field Teams & Health Care Professional Interactions: The Continuous Rise of Omnichannel Engagement
August 26, 2022
Given the rapidly evolving state of customer engagement it’s critical to embrace and understand the what, where and how of field teams and healthcare professional...
5 Factors to Consider for a Launch Strategy (Video)
July 21, 2022
These days, having a successful drug launch means adapting to current market needs and customer and patient expectations. Successful contract pharmaceutical compa...
How Pharma Professionals Can Engage the Healthcare Sector in an Increasingly Digital World
July 1, 2022
These days, due to concerns over the COVID-19 pandemic, there’s been a great shift in the way people work, including healthcare professionals. Many of the service...
5 Digital Marketing Strategies for Pharma Sales Reps
June 25, 2022
When it comes to marketing pharmaceuticals, things are a little different these days. More sales reps are finding it very challenging to engage with medical profe...
Customer Engagement Practices Post-COVID for Virtual Sales Reps & Physicians
September 13, 2021
The COVID-19 pandemic certainly changed how we live and interact with each other, especially when it comes to the pharmaceutical industry. Although innovative tec...
Physician Engagement Post COVID: Areas to Consider When Re-examining Your Sales Strategy
September 13, 2021
It’s no secret that the recent COVID-19 pandemic forced many pharmaceutical companies to shift their sales approach and methodologies. However, now that things ar...
Post-COVID Pharma Events: Hybrid, Face-to-Face, or Online?
September 13, 2021
The COVID-19 pandemic certainly flipped the script on many aspects of the pharmaceutical industry, especially where pharma events are concerned. With quarantines ...
Reshaping Your Pharma Strategy in the New Normal
September 13, 2021
These days, the challenges facing the pharmaceutical industry have been compounded by COVID-19. Not only are pharma manufacturers faced with developing and distri...
Vacancy Management & Recruiting Partner
July 30, 2021
The Challenge:
Our client was in search of assistance to cover a g...
PEAK Support For Changing Market Dynamics
July 30, 2021
The Challenge:
Changing market dynamics provided windows of busine...
