Keep updated on the latest pharma industry topics and trends here! Learn how PEAK is delivering valuable content and executing on program excellence below.



Transforming Pharmaceutical Sales: Harnessing the Power of AI Virtual Assistants

December 27, 2023

Embracing AI-powered Virtual Assistants devel...

Enhancing Pharmaceutical Sales through Pharma Contract Sales Organizations

December 6, 2023

In the ever-changing and complex world of pharmaceutical sales, senior leaders must not only recognize the challenges but also actively seek innovative solutions....

Improving Patient Support Programs with the Help of AI

November 1, 2023

The merging of artificial intelligence (AI) and healthcare is changing how patients experience medical treatment. PSPs, or Patient Support Programs, which offer i...

Mobilizing Digital Marketing for 7 Key Pharma Use Cases

August 9, 2023

This video illustrates 7 key use cases that c...

Understand and Address the Most Pressing HR Challenges in the Pharmaceutical Industry

June 19, 2023

The pharmaceutical industry is a key driver of health innovation, playing a vital role in the global economy. However, like all sectors, it faces a range of uniqu...

How AI Can Improve Commercial Operations of Pharma Companies

May 3, 2023

AI applications can have a positive impact on the commercial operations of pharmaceutical companies. By leveraging AI, pharmaceutical companies can improve their ...

Effective Content Strategy Tips for Health Care Professional Engagement (Video)

March 29, 2023

Pharmaceutical sales representatives have an ...

Tips for Improving Pharma Sales Planning

March 1, 2023

Every year brings multiple new opportunities and challenges for pharmaceutical sales teams. With the rapid pace of change in the industry, pharmaceutical sales te...

Factors Driving Successful First-Time Pharma Product Launches

February 8, 2023

The launch of a new pharmaceutical product into the market is a complex and risky endeavor. For a successful launch, the manufacturer must identify the right targ...

Effective Content Strategy Tips for Health Care Professional Engagement

December 1, 2022

There are a variety of tools pharma sales representatives can take advantage of to connect with heal...

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