CASE STUDIES & INSIGHTS

Keep updated on the latest pharma industry topics and trends here! Learn how PEAK is delivering valuable content and executing on program excellence below.

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Effective Content Strategy Tips for Health Care Professional Engagement

December 1, 2022

There are a variety of tools pharma sales representatives can take advantage of to connect with heal...

What Separates Leading Pharma Contract Sales Organizations from the Rest? (Video)

October 26, 2022

When it comes to expanding your Pharma Sales team, working with a Pharma Contract Sales Organization can be extremely helpful. However, it isn’t always easy to de...

Quiet Quitting: A Workplace Trend That May Not Mean What You Think

October 7, 2022

Quiet quitting is a workplace trend, and it's happening more often than you think. But what does "quiet quitting" mean? It means employees are withdrawing from th...

Securing Sales Solutions in Pharma

August 31, 2022

Contract sales organizations are evolving alongside the companies they serve.

Last year saw a few reports poi...

Insights & Trends About Field Teams & Health Care Professional Interactions: The Continuous Rise of Omnichannel Engagement

August 26, 2022

Given the rapidly evolving state of customer engagement it’s critical to embrace and understand the what, where and how of field teams and healthcare professional...

5 Factors to Consider for a Launch Strategy (Video)

July 21, 2022

These days, having a successful drug launch means adapting to current market needs and customer and patient expectations. Successful contract pharmaceutical compa...

How Pharma Professionals Can Engage the Healthcare Sector in an Increasingly Digital World

July 1, 2022

These days, due to concerns over the COVID-19 pandemic, there’s been a great shift in the way people work, including healthcare professionals. Many of the service...

5 Digital Marketing Strategies for Pharma Sales Reps

June 25, 2022

When it comes to marketing pharmaceuticals, things are a little different these days. More sales reps are finding it very challenging to engage with medical profe...

Customer Engagement Practices Post-COVID for Virtual Sales Reps & Physicians

September 13, 2021

The COVID-19 pandemic certainly changed how we live and interact with each other, especially when it comes to the pharmaceutical industry. Although innovative tec...

Physician Engagement Post COVID: Areas to Consider When Re-examining Your Sales Strategy

September 13, 2021

It’s no secret that the recent COVID-19 pandemic forced many pharmaceutical companies to shift their sales approach and methodologies. However, now that things ar...

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