The Challenge:

Our client was in search of assistance to cover a geography that had business potential, but had not yet been approved for a permanent head count. 

The PEAK Solution:

PEAK was selected to assist in recruiting and placing a single representative in this territory to evaluate the ROI of in field representation. PEAK Pharma successfully recruited, hired, and on-boarded an experienced representative that successfully showcased the business potential of the territory for our client’s brands. 

The PEAK Outcome:

Following the contract term, our client decided to permanently hire the PEAK representative as one of their own. This was due to the client’s ability to evaluate performance of the territory and the representative, due to the initial phase with PEAK! 

This successful arrangement has turned into an on-going vacancy management and recruitment strategy for our client. PEAK has partnered with this organization providing resources when and where they require them, ensuring continuous coverage of vacant territories, as well as development of new areas. A true “try before you buy” strategy that mitigates our client’s risk. 

The PEAK Takeaway:

Whether you have a vacancy due to parental leave, illness, disability, or you have a new territory to test or pilot, PEAK can rapidly launch into action and source the candidate you need to keep territory efforts in check, as well as evaluate field effort in newly developed areas. Let PEAK take on the recruiting, and hiring including all HR support functions to allow you to focus on business strategy. A smooth, streamlined vacancy management and recruiting strategy that works! 

Vacancy Management & Recruiting Partner

The Challenge:

Changing market dynamics provided windows of business opportunities in different provinces at varying times. How to capitalize on these opportunities in a rapid fashion?

The PEAK Solution:

PEAK was chosen to execute rapid recruitment and deployment of specifically skilled pharmacy teams that varied in size and launch dates based on provincial market dynamics 

The PEAK Outcome:

PEAK executed a streamlined recruiting strategy that ensured teams were in place in the right territories with enough time to capitalize on the market opportunities that were changing rapidly. PEAK continued to evolve and adapt the service offering based on the client’s changing requirements which included expanding the target groups and broadening the product portfolio to include a newly launched medication. The nimbleness and flexibility, along with PEAK’s excellence in execution resulted in our client’s brand success. Both brands being promoted by the PEAK team experienced growth, significant enough to extend the contract term and expand the size of the PEAK team.

The PEAK Takeaway:

You may not know exactly what solution is best or even possible when unique market dynamics present themselves. Partnering with PEAK allows our clients to explore, pilot and execute strategies that address there specific needs. As business opportunities change, PEAK adjusts and adapts with solutions that maximize such business opportunities. 

PEAK Support For Changing Market Dynamics

The Challenge:

A recent client’s organizational restructuring resulted in a key brand losing significant share of voice to the physician community. With a permanent head count freeze in effect, how to maintain market share and sales level of a high revenue generating brand that is close to loss of exclusivity is the challenge.

The PEAK Solution:

PEAK was chosen as this client’s CSO partner to provide a contracted team of sales representatives to fill the recently vacated territories. In addition, as movement of internal personnel continued, each open position was back filled by a PEAK representative. 

The PEAK Outcome:

PEAK worked quickly to build a team to minimize territory coverage for vacant territories. The renewed effort on the brand resulted in an instant lift in the brand’s performance. PEAK continued to add to the team as the client’s organizational structure continued to evolve. The brand continued to see significant growth. This PEAK strategy remained in place for 3 years.

The PEAK Takeaway:

PEAK can provide your organization with teams that can supplement, replace, or initiate your brand’s share of voice. Implementing PEAK solutions and strategies result in successful outcomes and a partner you can count on. PEAK can bring consistency for your brand, to your customers, during a time of uncertainly. 

Re-Acquire Share of Voice Following Organizational Restructuring

© Peak Pharma Solutions Inc. 2021