When it comes to expanding your Pharma Sales team, working with a Pharma Contract Sales Organization can be extremely helpful. However, it isn’t always easy to determine the best organization for your needs. Some of the most important things to consider in your search should include whether contract sales organizations (CSOs) have an established track record of building effective strategic partnerships and teams. Additionally, choosing one that offers training and continuous development of sales teams is also essential. Also, do some research into their ethical reputation and history of compliance across the pharmaceutical industry. A reliable CSO will have a proven reputation in the industry and should boast extensive experience and a great history of customer service and communication with Pharma Clients.

To partner with a pharma CSO that keeps your best interests in mind, contact PEAK Pharma Solutions Inc. today.

Quiet quitting is a workplace trend, and it’s happening more often than you think. But what does “quiet quitting” mean? It means employees are withdrawing from their roles without formally resigning. It can be harmful to businesses, and can lead to a loss of institutional knowledge and decreased productivity. However, it can also be an opportunity for businesses to adjust to a new paradigm in the workplace, evolve your company culture and improve motivation.

What happens in a quiet quitting workplace environment?

Quiet quitting is not just about employees looking for a better work/life balance, although this is one element of it. 

With quiet quitting, employees may withdraw from their roles to a degree without formally resigning. Quiet quitting can also manifest itself in more serious ways, such as decreased productivity, significant disengagement, and it can lead to a loss of institutional knowledge or even company departures entirely without notice. 

So why is it happening? There are a few key reasons:

• Employees feel undervalued or unheard.
• They’re not happy with recent organizational changes (e.g., pandemic-related changes).
• The work is stressful, and their company isn’t noticing.
• They’re not being asked what they need to best succeed.

When employees don’t feel valued or heard, they’re much more likely to withdraw from their roles – and that’s when quiet quitting happens.

What Can Companies Do?

If your company is struggling with employee motivation and morale, there are a few things you can do to positively impact change:

• Listen to your employees and give them a chance to be heard.
• Make sure they understand the company’s vision and how their role contributes to it.
• Empower them to make decisions and take ownership of their work.
• Ask them what they need to best succeed, and then provide the support they need.

Your Sales Force Requires Full Engagement

Quiet quitting is particularly problematic for sales forces. A salesperson who is disengaged is much less likely to sell, which will have a direct impact on company revenue. If you’re struggling with employee motivation in your sales force, it’s even more important to take the steps expressed above.

Instilling Motivation, Engagement, and a Balanced Work Life

At the end of the day, your team needs to feel motivated in order to contribute their best work. When they don’t feel motivated, it can lead to disengagement and eventually, quiet quitting. By taking the time to listen to your employees and give them what they need, you can create a more engaged and balanced workforce.

Companies should start by assessing whether employees in their organization are already quiet quitting by looking at productivity levels and employee satisfaction and engagement survey scores. If employees are already disengaged, it’s important to take action to rectify the situation. Listening to employees, understanding their needs, and giving them what they need to best succeed is a good place to start.

The Peak Pharma Solutions culture embraces a work/life balanced environment 

If you or your organization are struggling with the effects of diminished employee motivation and quiet quitting, Peak Pharma Solutions can help.  Contact us today to learn more about our pharmaceutical sales services and more.

Given the rapidly evolving state of customer engagement it’s critical to embrace and understand the what, where and how of field teams and healthcare professional (HCP) interactions.

Here are some key insights according to recent studies extracted from the Veeva Pulse Field Trends Report 2Q22 that will help guide the pharmaceutical industry with its goals and objectives.

According to the study, some of the most useful trends included the inevitable return to in-person meetings.The pandemic certainly forced a shift away from in-person meetings between pharma sales reps and health care professionals almost overnight, but in-person meetings have returned and are again the most important component of omnichannel engagement. Although trends worldwide differ, studies have shown a general massive return to in-person engagement alongside digital meetings.

Some specific highlights include:

• Today, nearly 30% of interactions with health care professionals are digital while the majority of field sales teams’ engagement with healthcare providers remains in person (73% in person, 18% through email, 5% over the phone, 3% on video, 1% text/chat) 

• A blend of in-person and video meetings are 3x more promotionally effective than in person meetings alone and 75% of HCPs want to keep or increase digital interactions (digital = video, email, chat and text)

Pharma sales reps that wrap their arms around omnichannel engagement are top of mind and easy to reach when health care professionals need information, samples or a meeting. The best reps are ‘ever-present’. Organizations that adopt this strategy will positively impact their access, engagement and brand perception.

Content is still the most important driver of promotional success. Content usage is consistently higher in video meetings versus in-person meetings.  CRM Engage has proven to be the most popular and the superior content utilization platform for omnichannel engagement. Content usage with CRM Engage delivers an average meeting duration of 21 minutes (4-5x longer than typical in-person meetings) which gives reps more time to introduce new content.

Clearly field teams have to be well trained to make the most of their content during video calls and in-person meetings but there are many other support elements required to drive success – a comprehensive content library, a proven platform for delivering content and a content supply chain.

When interacting with health care professionals via person-to-person video calls, it’s important to use all of the resources at your disposal. In general, video calls have been found to be extremely engaging because they offer content sharing and visual aids, so be sure to align your strategy accordingly.

Overall, field teams armed with data-driven insights and with a proficiency in omnichannel engagement are set-up for greater promotional success with health care professionals.

Contact Peak Pharma Solutions for More About Omnichannel Engagement Today!

To remain on the cutting-edge and stay a step ahead of the competition, using an omnichannel communication approach is key. Contact Peak Pharma Solutions online today to develop an action plan or call 1 (888) 226-0052.

These days, having a successful drug launch means adapting to current market needs and customer and patient expectations. Successful contract pharmaceutical companies can do this by:

1. PROBING FOR RELEVANT PERSONAL INSIGHTS

2. UNDERSTANDING PHYSICIAN PREFERENCES

3. DEVELOPING CHANNELS & SERVICES GEARED TOWARD PATIENTS

4. REIMAGINING YOUR FRONT LINE

5. ADOPTING AGILE LOCAL STRATEGIES

CONTACT US TODAY FOR MORE CONTRACT SALES ORGANIZATION SOLUTIONS!

These days, due to concerns over the COVID-19 pandemic, there’s been a great shift in the way people work, including healthcare professionals. Many of the services offered by healthcare professionals have moved to the digital realm and the increasing popularity of telemedicine services has made it even easier than before to treat patients and get them the help they need, as well as to share prescriptions and vital health information.

But how has this shift affected pharmaceutical sales representatives? From the PEAK Pharma Solutions perspective, although the digital shift has changed the way pharma reps engage with their HCP audiences, it has also opened up new innovative doors for sales reps to conduct virtual events, especially in terms of planning, managing logistics, and efficient expense management for these virtual events.

Virtual Events Impacted

Currently, there are a wide variety of events available to healthcare professionals virtually, that require pharma reps to adapt such as virtual symposiums, advisory boards, medical conferences, as well as training programs, and cross-functional, internal meetings. Of course, this does not mean that certain in-person meetings will completely transition to virtual, it just means that there has been a focused shift to proactively design effective formats to engage with participants and facilitate valuable feedback in a virtual setting.

Ideal Virtual Platforms

For those considering moving their meetings, training solutions, and anything else online, it is important to choose the right virtual platform. There are several options and each one will have different benefits – at a minimum, one will need documentation and screen sharing, chat boxes, and of course, audio/video conferencing with breakout room flexibility. For example, some of the best online tools most conducive to virtual meetings include Zoom, Cisco WebEx, and Microsoft Teams.

There are certain types of software that allow attendees to access a collaborative environment while working at their own pace, like ExtendMed and MedThink. It also allows medical professionals to participate in a collaborative environment at their convenience during specific timeframes.

Pre-Meeting Planning

Planning for successful virtual events is critical to ensure the event is engaging, informative, and most importantly, efficient – since overextended on-line modules can be overwhelming and even distracting for your attendees. To achieve this goal, one must perform a test event or dress rehearsal to ensure everything runs smoothly. Event leaders need to feel comfortable without worrying about the technical functionality, so whether one is running the event on their own or has a production team available, it is critical to plan ahead.

Effective Audience Interaction

It is especially important when hosting virtual live events, to ensure that one obtains the most out of your audience. Some tips to increase audience engagement and interaction include:

• Employing tools that facilitate interaction such as quizzes, polls, surveys, and feedback
• Working from shared documents
• Using a whiteboard or other technology to collaborate in real-time
• Breaking up into smaller groups for a discussion period  

Contact us today for more pharma solutions!

For those needing flexible and strategic pharmaceutical solutions, the PEAK Pharma Solutions team offers expert advice and assistance, so contact us online today or call 1 (888) 226-0052.

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When it comes to marketing pharmaceuticals, things are a little different these days. More sales reps are finding it very challenging to engage with medical professionals who are at capacity, so having a strong digital marketing strategy as a pharma rep is critical.

Peak Pharma Solutions, as one of today’s leading pharmacy detailing and physician detailing organizations, offers some important insights and tactics for effective engagement: 

1. Create Physician Buying Personas

Having a clear idea of who will want to learn about your product and their specific motivations is essential for any pharma sales rep. A buyer persona is a fictional representation of your ideal customer, so think about your ideal customer(s) and develop a profile for them. Create one for every type of buyer role in your industry, from physicians, pharmacists, nurses, and more.

2. Use Personalized Email

Another good way to connect with customers as a pharma sales rep is by using more personalized emails. Eliminate blanket emails and generic sales pitches and create emails that are truly customized, and will resonate with your customers. Add specific content and imagery to emails that demonstrate you truly understand your customers’ needs.

3. Personalize your People Engagement

Even if it’s in an online setting, engaging with people in your industry with sincere understanding and genuine concern, will help you develop new connections and build valuable trust in your personal brand. Go beyond the sales role; make a personal connection and discuss your clients’ likes and dislikes. This means tailoring your messaging to solve particular pain points or offering other insights that will be of specific interest to them.

4. Be More Social with Your Prospects

As a pharma sales rep, engaging on social media (typically LinkedIn) with your prospects is important. Studies have shown that more people than ever across the healthcare industry have been participating online with social media platforms to learn new information. You can utilize social media to publicize events and grow a powerful presence, which may pay off in the long run.

5. Share Case Studies

One important aspect of being a pharma sales rep is demonstrating that the product or service you are offering is truly effective and fulfills a need in the industry. This is why any case studies, and/or clinical trial results, you have to support your services and products are key. Share them with potential clients and demonstrate how you can help increase the quality of care they offer, reduce operational costs, and positively impact patients.

Contact us for pharmacy detailing, physician detailing, recruitment, and more!

For more information contact us online today or call 1 (888) 226-0052.

The Challenge:

Our client was in search of assistance to cover a geography that had business potential, but had not yet been approved for a permanent head count. 

The PEAK Solution:

PEAK was selected to assist in recruiting and placing a single representative in this territory to evaluate the ROI of in field representation. PEAK Pharma successfully recruited, hired, and on-boarded an experienced representative that successfully showcased the business potential of the territory for our client’s brands. 

The PEAK Outcome:

Following the contract term, our client decided to permanently hire the PEAK representative as one of their own. This was due to the client’s ability to evaluate performance of the territory and the representative, due to the initial phase with PEAK! 

This successful arrangement has turned into an on-going vacancy management and recruitment strategy for our client. PEAK has partnered with this organization providing resources when and where they require them, ensuring continuous coverage of vacant territories, as well as development of new areas. A true “try before you buy” strategy that mitigates our client’s risk. 

The PEAK Takeaway:

Whether you have a vacancy due to parental leave, illness, disability, or you have a new territory to test or pilot, PEAK can rapidly launch into action and source the candidate you need to keep territory efforts in check, as well as evaluate field effort in newly developed areas. Let PEAK take on the recruiting, and hiring including all HR support functions to allow you to focus on business strategy. A smooth, streamlined vacancy management and recruiting strategy that works! 

The Challenge:

Changing market dynamics provided windows of business opportunities in different provinces at varying times. How to capitalize on these opportunities in a rapid fashion?

The PEAK Solution:

PEAK was chosen to execute rapid recruitment and deployment of specifically skilled pharmacy teams that varied in size and launch dates based on provincial market dynamics 

The PEAK Outcome:

PEAK executed a streamlined recruiting strategy that ensured teams were in place in the right territories with enough time to capitalize on the market opportunities that were changing rapidly. PEAK continued to evolve and adapt the service offering based on the client’s changing requirements which included expanding the target groups and broadening the product portfolio to include a newly launched medication. The nimbleness and flexibility, along with PEAK’s excellence in execution resulted in our client’s brand success. Both brands being promoted by the PEAK team experienced growth, significant enough to extend the contract term and expand the size of the PEAK team.

The PEAK Takeaway:

You may not know exactly what solution is best or even possible when unique market dynamics present themselves. Partnering with PEAK allows our clients to explore, pilot and execute strategies that address there specific needs. As business opportunities change, PEAK adjusts and adapts with solutions that maximize such business opportunities.