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25, June 2022

5 Digital Marketing Strategies for Pharma Sales Reps

Written by PeakPharma

When it comes to marketing pharmaceuticals, things are a little different these days. More sales reps are finding it very challenging to engage with medical professionals who are at capacity, so having a strong digital marketing strategy as a pharma rep is critical.

Peak Pharma Solutions, as one of today’s leading pharmacy detailing and physician detailing organizations, offers some important insights and tactics for effective engagement: 

1. Create Physician Buying Personas

Having a clear idea of who will want to learn about your product and their specific motivations is essential for any pharma sales rep. A buyer persona is a fictional representation of your ideal customer, so think about your ideal customer(s) and develop a profile for them. Create one for every type of buyer role in your industry, from physicians, pharmacists, nurses, and more.

2. Use Personalized Email

Another good way to connect with customers as a pharma sales rep is by using more personalized emails. Eliminate blanket emails and generic sales pitches and create emails that are truly customized, and will resonate with your customers. Add specific content and imagery to emails that demonstrate you truly understand your customers’ needs.

3. Personalize your People Engagement

Even if it’s in an online setting, engaging with people in your industry with sincere understanding and genuine concern, will help you develop new connections and build valuable trust in your personal brand. Go beyond the sales role; make a personal connection and discuss your clients’ likes and dislikes. This means tailoring your messaging to solve particular pain points or offering other insights that will be of specific interest to them.

4. Be More Social with Your Prospects

As a pharma sales rep, engaging on social media (typically LinkedIn) with your prospects is important. Studies have shown that more people than ever across the healthcare industry have been participating online with social media platforms to learn new information. You can utilize social media to publicize events and grow a powerful presence, which may pay off in the long run.

5. Share Case Studies

One important aspect of being a pharma sales rep is demonstrating that the product or service you are offering is truly effective and fulfills a need in the industry. This is why any case studies, and/or clinical trial results, you have to support your services and products are key. Share them with potential clients and demonstrate how you can help increase the quality of care they offer, reduce operational costs, and positively impact patients.

Contact us for pharmacy detailing, physician detailing, recruitment, and more!

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