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Brand Manager

$/HR

Experience Needed: Years

Location: Greater Toronto Area

Do you have a noticeable passion for results?

PEAK Pharma Solutions Inc. is presently recruiting on behalf of a leading biopharmaceutical company that provides biosimilar and innovative medications designed to increase patient access to advanced therapies around the world. We are seeking an experienced Brand Manager in the healthcare industry who is eager to be part of this dynamic team. The available position is full-time and a permanent opportunity directly with our client, offering a unique chance to contribute to the growth of this thriving organization. PEAK Pharma Solutions Inc. is exclusively serving as the recruiter for this role.

This position is based in The Greater Toronto Area with a head office in downtown Toronto.

Responsibilities

The Brand Manager candidate will have responsibility for the creation, preparation, coordination and monitoring of comprehensive marketing strategic plans and associated tactics for assigned product(s). Key to the role will be improving the competitive position of the assigned product(s) in the market and will follow the competitive situation, measure the effectiveness of the planned strategies and tactics to assure that objectives of the assigned product(s) are achieved.

You’ll be an integral part of developing a local presence on behalf of our client. You will:

• Key responsibilities include the development of the marketing plan, and developing and implementing tactics consistent with the overall brand strategy
• Communicate effectively with internal and external stakeholders/customers in order to align the strategic and tactical direction of brand projects with the overall brand strategy, while delivering innovative solutions
• Manage assigned expense budgets on an ongoing basis
• Collaborate with advertising agencies and other suppliers to lead the development of cost effective promotional and non-promotional materials, including writing briefs, ensuring projects are kept on track, projects are developed as per PAAB standards, compliant with industry and company policies, and costs are aligned with approved estimates
• Through an omnichannel marketing approach, develop tactics to engage customers virtually, either via the field force or via non-manpower means
• Lead the development of primary market research, when appropriate
• Collaborate with the Sales Lead to define, design and implement secondary data (DLD, GPM, etc…) to aid in the development of strategy and the implementation of field and non-field tactics
• Support the development and execution of sales meetings, related POAs, and sales training
• Lead the brand team and collaborate cross-functionally for assigned product(s) to support commercial planning and achievement of corporate objectives
• Proactively monitor, analyze and interpret market trends and recommend strategies to adapt to a changing environment.
• Collaborate with Medical to develop advisory or consultative meetings with health care providers in order to gain insights into the market and product to fine tune strategy and enhance competitiveness
• For professional associations, evaluate and lead the annual corporate support and tactics related to their annual scientific meetings
• Review, on an ongoing basis, sales performance and adjust strategies and programs accordingly
• Effectively communicate important updates to senior management

Requirements

Along with a results-oriented mindset, self-assurance and an engaging manner, the ideal candidate has:

• Minimum 5 years of experience in marketing.
• Experience in sales, sales operations and business intelligence roles is considered an asset
• Experience working in biologics/biosimilars
• Deep understanding of diverse therapeutic areas
• Experience in collaborating with advertising agencies and other suppliers
• Track record of delivering strong results
• Strong understanding and experience in the use of digital marketing tactics in order to deliver brand results
• Strong understanding of market access and the regional differences in Canada
• Strong understanding of how patient support programs work and experience in working collaboratively with patient support programs is critical
• Undergraduate degree in business or science is required
• M.B.A. or post-graduate degree is preferred

PROFESSIONAL COMPETENCIES AND SKILLS

• Demonstrated experience and mastery in delivering a cross functional solution-based approach
• Solid ability to quickly grasp diverse therapeutic areas and understand the science
• Demonstrate experience with execution of value propositions, product messaging and demonstrated success navigating the diversity of Canada
• Demonstrate strong business ethics
• Demonstrate strategic thinking, driving results, commercial orientation, collaborating and influencing, business principles to help the team achieve brand objectives
• Demonstrate enthusiasm, strong initiative, high sense of urgency, and competitiveness
• Proven results by working within a fast-paced, cross-functional, and matrix environment to collectively define and achieve critical milestones
• Excellent communicator – verbal, written and presentation skills
• Possess the drive and vision to positively challenge accepted access norms in order to best position CHC to address significant unmet needs for patients
• Bilingualism (English/French) is considered an asset

If you would like to apply for this role please contact: info@peakpharmasolutions.com

PEAK Pharma Solutions is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

We thank everyone that applies. If we feel your qualifications suit our current opportunity, we will be in touch with you. Please keep correspondence to email at this time.

PEAK Pharma Solutions is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

We are pleased to accommodate individual needs of job applicants throughout the recruitment and selection process in accordance with the Accessibility for Ontarians with Disability Act (AODA), and applicable Provincial Human Rights Codes. If you require accommodation at any time throughout the recruitment process, contact us at info@peakpharmasolutions.com