Associate Director/Director, Marketing & Customer Engagement

Location: Canada (Remote)

PEAK Pharma Solutions Inc. is currently recruiting on behalf of a growing Canadian pharmaceutical organization: DOMPÉ CANADA. If you are experienced in leading a marketing team in the pharmaceutical industry, you will want to part of this exciting opportunity. This position is a full-time, permanent position directly with the client. PEAK Pharma Solutions Inc. is only acting as the recruiter.

ABOUT DOMPÉ

At Dompé, our success is rooted in our team and our history. We are a private, rapidly growing global biopharmaceutical company. Founded in Milan, Italy, we have a 165-year legacy of medical innovation. Dompé’s rich history has greatly influenced its priorities today: to innovate for the benefit of patients facing both everyday wellness needs and rare conditions. Dompé operates in two strategic areas in select markets around the world: Primary Care, which includes prescription and over-the-counter products; and Biotechnology and Rare Disease, which recently expanded into the United States.

Today Dompé has 800 employees worldwide and we are excited to be scaling in Canada.

YOUR ROLE AT DOMPÉ

Under the direction of the General Manager of Dompé Canada, the AD/Director of Marketing & Customer Engagement will be the primary customer facing marketing presence and will be responsible for developing and executing on the brand strategy for bringing Oxervate to the Ophthalmology and Optometry community in Canada.

OXERVATE is a first in class treatment for neurotrophic keratitis, a rare disease impacting approximately 7,000 people in Canada. Given the first-in-class nature and strong clinical profile of OXERVATE, continuing to drive adoption and advocacy for the drug among the KOL community and high-potential prescribers is critical for Dompé’s long term growth. It is important that the AD/Director, Marketing & Customer Engagement has strong communication, relationship building, strategic thinking, and leadership skills to support the sales team and also collaborating with the broader organization to successfully launch our Oxervate strategy in Canada.

MAIN RESPONSIBILITIES

Strategic & Tactical Planning

Develop annual tactic plan, including highlighting knowledge gaps, and planning appropriate market research and other tactics as needed (e.g. advisory boards)
Recommend and manage program budget, and use key performance indicators (KPI) to track success of promotional programs
Liaise with the Oxervate Brand Marketing Team to ensure alignment with global brand positioning and messaging as appropriate
Conduct Market Research to support the development of strategies and tactics

KOL Engagement Strategy & Execution

Develop relationships with Key Opinion Leaders in the Ophthalmology and Ocular Surface Disease Community
Organize engagements between KOLs and Dompé Team
Collect Strategic Insights to share with the organization and incorporate learning into strategies and tactics for Canadian Customers
Maintain personal relationships with the leadership of larger national & regional ophthalmic and optometric societies, periodically meeting with them to keep a pulse on their organization and opportunities for Dompé’s partnership

Congress Strategy & Execution

Provide strategic direction with Marketing partners to develop booth and materials for use at congresses
Develop Congress schedule and plan for Dompé Canada including the type of presence to have at each congress based on attendee profiles and location
Attend national & international congresses to represent the Dompé Canada leadership team with KOLs, gather market insights, and ensure seamless execution of Dompé’s overall presence at the conference
Collaborate with US Field Marketing team on international congress presence

Promotional Material Development

Develop/Localize and launch promotional campaigns, messages, educational programs and sales tools based on globally developed master materials
Develop Commercial Peer to Peer Strategy and hire partner vendors to develop materials, identify and train speakers and conduct speaker programs
Collaborate with commercial field leadership to create an effective and compliant training plan around messaging and resource utilization
Help to guide strategic decisions and ensure flawless execution of programs to HCPs and their patients
Comply with all laws, regulations and policies that govern the conduct of Dompé activities

Commercial Insights Collection

Plan and execute Commercial advisory boards with HCP Customers
Develop content and structure, while working with field marketing to recruit advisors
Manage vendor in logistical needs for all commercial advisory boards

BUILDING INTERNAL RELATIONSHIPS: WHO THE AD/DIRECTOR, MARKETING & CUSTOMER ENGAGEMENT WORKS WITH WITHIN DOMPÉ:

GM Dompé Canada
Oxervate Brand Marketing Team
Field Marketing
Sales
Promotional materials review committee which includes Medical, Legal, and Regulatory experts
Corporate Communications
Managed Care / Patient Access
Medical Affairs

BUILDING EXTERNAL RELATIONSHIPS: WHO THE AD/DIRECTOR, MARKETING & CUSTOMER ENGAGEMENT WORKS WITH OUTSIDE OF DOMPÉ

KOLs / HCPs,
Marketing and Media Agency/Vendor Partners
Ophthalmic & Optometric societies

YOU COULD BE THE PERFECT FIT IF YOU HAVE:

Pharmaceutical/biotech sales or marketing experience is required, ideally some of which includes leadership or people manager experience
Recent ophthalmology market experience, ideally in anterior segment; Experience in optometry is a plus
Demonstrated ability to launch new products and proven track record of driving brand growth
Demonstrated understanding of pharmaceutical legal and regulatory requirements and impact on KOL interactions, and development of marketing strategy and materials
Experience with cross-functional review committees and presenting to senior leadership, HCPs, and sales teams
The ideal candidate will have 8 years or more of pharmaceutical (or broader healthcare) commercial experience (marketing, training, KOL strategy experience, and experience working with national eye care KOLs and societies is a plus)
College degree is required, MBA or master’s level degree a plus (PharmD, RN, OD, MPH, PhD)
Entrepreneurial spirit to find creative and innovative solutions and desire to get into the details

SKILLS YOU’LL NEED FOR SUCCESS: TECHNICAL

Adept at forming and maintaining a collaborative work environment in and among cross functional teams, including global teams
Demonstrate successful pharma/biotech KOL marketing with an understanding of budget planning & measurement impact / ROI
Ability to respond appropriately to needs of key stakeholders and manage expectations
Demonstrated ability to effectively manage time and set priorities in circumstances of conflicting requirement
Excellent project management skills and follow through, as well as a proven ability to delegate and lead through others for key deliverables
Demonstrated ability to excel in smaller fast-paced entrepreneurial organizations
High performer with the ability to set a vision and provide clear direction across diverse internal and external stakeholders
Excellent oral and written communication skills and interpersonal skills

SKILLS YOU’LL NEED FOR SUCCESS: PERSONAL

Results-oriented
Self-starter who thrives in fast-paced, start-up environment
Critical thinker and active listener
Influential in driving outcomes and buy-in for ideas
Ability to manage multiple priorities and simplify approach based on priorities
Teamwork & collaboration
The desire to actively solicit feedback on performance and skill development needs
Appreciation for diversity of perspectives and approaches among peers

BENEFITS OF JOINING OUR DOMPÉ TEAM

Comprehensive medical benefits: we value access to healthcare for our patients as well as our employees
Generous vacation / holiday time off: we care about our employees and encourage a balanced lifestyle
Competitive 401(K) matching
A super cool team who’s excited to transform lives through innovative therapies

If you would like to apply for this role, please click on the link below:

Associate Director/Director, Marketing & Customer Engagement – Canada (remote)

We thank everyone that applies. If we feel your qualifications suit our current opportunity, we will be in touch with you. Please keep correspondence to email at this time.

PEAK Pharma Solutions is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Associate Director/Director, Marketing & Customer Engagement

$/HR