Obesity Marketing Associate Director

Location: Greater Toronto Area

PEAK Pharma Solutions Inc. is presently recruiting on behalf of a leading biopharmaceutical company in Canada. We are seeking an experienced Obesity Marketing Associate Director in the healthcare industry who is eager to be part of this dynamic team. The available position is full-time and a permanent opportunity directly with our client, offering a unique chance to contribute to the growth of this thriving organization. This posting is for an existing vacancy with our client. PEAK Pharma Solutions Inc. is solely acting as the recruiter in this case.

Our client is inspired to make a difference in people’s lives every single day—by discovering life-changing medicines, advancing disease management, and supporting individuals living with illness along with their families and communities. Their work today—from cutting-edge research programs to impactful volunteer initiatives—is a reflection of their heritage and our unwavering commitment to unite caring with discovery to make medicines that make life better for people around the world.

In obesity, they are leading a bold transformation. With a rapidly expanding portfolio of innovative molecules and a deep pipeline of ongoing research, our client is committed to revolutionizing obesity care. Their ambition is to redefine how obesity is understood and treated—moving beyond weight loss to address the full complexity of the disease. Through breakthrough science, strategic partnerships, and consumer-first engagement models we are building a footprint that is reshaping the future of obesity management.

They are equally committed to investing in their people. Our client offers competitive salaries, robust training and development, and challenging roles that empower employees to grow and make a meaningful impact. In a complex and rapidly evolving pharmaceutical landscape, they are looking for passionate, agile, and capable individuals who are ready to help deliver on their mission—and shape the future of healthcare for Canadians.

This role is eligible for additional forms of compensation, such as participation in our client’s Bonus Program and car allowance.

This posting is for an existing vacancy with our client. PEAK is solely acting as the recruiter in this case.

RESPONSIBILITIES

Our client is seeking a visionary and consumer-driven Marketing Leader to lead the Obesity portfolio. This role is central to shaping and executing a bold, integrated brand strategy that aligns internal teams and delivers a seamless, high-impact experience for customers and consumers alike.

You will serve as a strategic leader, driving cross-functional collaboration across medical, digital, B2B, communications, and consumer engagement teams to ensure all efforts are seamlessly integrated into a unified brand strategy that accelerates portfolio growth and market leadership. With full ownership of commercialization, you will harness innovation, telehealth platforms, and PESO (Paid, Earned, Shared, Owned) media strategies to activate and engage a diverse consumer base. You will inspire Brand Managers and the National Engagement Advisor to challenge convention, lead with purpose, and deliver bold, differentiated outcomes. Central to your role is the coaching and development of a highly engaged, high-performing marketing team—cultivating a culture of excellence, experimentation, and continuous growth. Your leadership will be instrumental in embedding a consumer-first mindset, aligning internal teams around core priorities, and delivering a seamless, impactful brand experience in a rapidly evolving obesity landscape.

ROLE RESPONSIBILITIES

Marketing Team Leadership & Operational Excellence

Own the customer planning and operational plan processes, ensuring strategic clarity and flawless execution
Coach and develop Brand Managers and the National Engagement Advisor for Obesity, cultivating a highly engaged, talented marketing team focused on excellence, innovation, and growth
Foster a high-performance culture through active engagement, recognition, and continuous development
Oversee campaign execution and omnichannel engagement strategies to deliver a differentiated, seamless brand experience across touchpoints

Manage the marketing brand budget for the Obesity portfolio

Ensure customer plans are executed with precision, impact, and measurable outcomes
Promote diversity, equity, and inclusion across the affiliate, embedding inclusive practices into team culture and consumer engagement
Ensure compliance and accountability across all marketing activities, maintaining the highest standards of integrity
Challenge internal processes to improve efficiency, responsiveness, and consumer-centricity

Strategic Business Leadership within CMH

Shape and execute strategic planning, forecasting, and business unit planning to drive portfolio growth and market leadership
Serve as a key member of the CMH leadership team and contribute to the P&L of the Obesity business
Represent CMH in CMO governance committee
Actively coordinate and partner with the Diabetes/CV Marketing Lead to ensure full alignment, synergy, and integration of strategies—delivering a unified, seamless, and impactful CMH operational plan across therapeutic areas.

Cross-Functional Leadership to Drive a One-Team Mindset and Collaboration

Collaborate with all teams to design and implement integrated cross-functional strategies—including PRA, PSP, digital, B2B, communications, medical, sales etc. —anchored in customer needs and business priorities
Maximize PESO (Paid, Earned, Shared, Owned) media efforts within the core strategy to amplify reach and impact
Ensure Thought Leader engagement plans are in place and executed with excellence to build trusted partnerships and drive advocacy
Champion innovation, agility, and bold thinking to drive a consumer-first approach and unlock new opportunities
Lead all pre-commercialization and launch readiness activities for new obesity assets, ensuring market preparedness and internal alignment

QUALIFICATIONS & EXPERIENCE

University degree; graduate degree in science and/or business preferred
Extensive experience in consumer health, digital, or non-healthcare marketing
Proven leadership in brand management, sales, and cross-functional collaboration
Deep expertise in consumer marketing, media, digital engagement, and/or telehealth platforms
Demonstrated success in product launches and commercialization
Exceptional coaching and people development skills
Strategic thinker with creativity in problem solving and customer engagement
Excellent communication skills in English; French preferred

Actual compensation will depend on a candidate’s education, experience, skills, and geographic location. The anticipated wage for this position is

$132,000 – $193,600

Full-time equivalent employees may also be eligible for a company bonus (depending, in part, on company and individual performance). In addition, our client offers a comprehensive benefit program to eligible employees, including eligibility to participate in a pension plan; vacation benefits; eligibility for healthcare benefits; flexible benefits (if applicable) life insurance and death benefits; certain time off and leave of absence benefits; and well-being benefits (e.g., employee assistance program, fitness benefits, and employee clubs and activities).

If you are interested in applying for this existing vacancy, please send email to: info@peakpharmasolutions.com

PEAK Pharma Solutions is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

We are pleased to accommodate individual needs of job applicants throughout the recruitment and selection process in accordance with the Accessibility for Ontarians with Disability Act (AODA), and applicable Provincial Human Rights Codes. If you require accommodation at any time throughout the recruitment process, contact us at info@peakpharmasolutions.com

Obesity Marketing Associate Director

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